Middleton, WI

Middleton, WI

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July 27th - August 2nd


2 Day Sale 

Terrific Values on Specially Chosen Items

Friday and Saturday ONLY!


Christmas in July Sale

Watch for Signs all Month Long! Terrific deals on Great Toys 


Early Bird Tuesday

 Receive 25% off regular prices


  Wacky Wednesday

Earn Double Stamps on your Frequent Buyer Card- 2 Stamps for Every $10 Spent! 


Power Wheel of the Week

Camo Dune Racer

Sale $167.99

Reg $279.99


Double Booked

Make more time for reading

Earn double stamps and get 1 FREE

book after the purchase of just 2!*

*Free book must be of equal or lesser value.


Save $1!

Bring in any reusable bag and get $1

off your transaction of $10 or more*.

*One per person per day.


Every Thursday — Sr. Citizen Day

Save 30% on all regular prices for anyone 55+



Have you heard of our new Text Club?

We send out unpublished discounts and promotions straight to your cell phone! Text TOYS to 36000 to join today!



Are you a Corporate Partner?

Fill out an application and your company can become a Toy Store Corporate partner.  Receive additional discounts throughout the month, you can purchase discounted movie and theme park tickets and receive special e-mail invitations to Corporate Partner events!  For more information go to the Discount Programs tab and select Corporate & Community Partners.

The Mattel Toy Store

8400 Fairway Place
Middleton, WI 53562


Connect onMattel of Facebook


Tuesday-Saturday 10am-6pm

(608) 830-4200


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