Middleton, WI

Middleton, WI

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Oct 12th - 18th

Discover the Savings  

Selected Items for Only $14.92


 Winter Wonderland Sale

All month Long! 

Save up to 70% Off


Early Bird Tuesday

 Receive 25% off regular prices


Every Thursday — Sr. Citizen Day

Save 30% on all regular prices for anyone 55+ 


National Book Month

Make more time for reading

Earn double stamps and get 1 FREE

book after the purchase of just 2!*

*Free book must be of equal or lesser value.


Save $1!

Bring in any reusable bag and get $1

off your transaction of $10 or more*.

*One per person per day.


 Don't Forget to Check for Our coupons in

the Middleton Times and the Bucky Book


Have you heard of our new Text Club?

We send out unpublished discounts and promotions straight to your cell phone! Text TOYS to 36000 to join today!



Are you a Corporate Partner?

Fill out an application and your company can become a Toy Store Corporate partner.  Receive additional discounts throughout the month, you can purchase discounted movie and theme park tickets and receive special e-mail invitations to Corporate Partner events!  For more information go to the Discount Programs tab and select Corporate & Community Partners.

The Mattel Toy Store

8400 Fairway Place
Middleton, WI 53562


Connect onMattel of Facebook


Do You Need An Extra Day to Get All Your Holiday Shopping Done? You Got it! Now Open Monday Through Saturday for the Holidays! 10-6 pm.

(608) 830-4200


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