In-store Events



At The Mattel Toy Store, we love engaging the community. 


American Girl Warehouse Sale - 5/12 thru 5/14
Shop and save on American Girl dolls, outfits and accessories for girls and dolls at the Mattel Outlet Warehouse in Wilmot. First time ever dolls will be available during this sale!  Earn Bonus Bucks that you can redeem immediately at the Wilmot Toy Store.  Don't miss out on some of the BIGGEST deals of the year!  

Thursday, May 12th from 9:00am to 8:00pm
Friday, May 13th from 9:00am to 7:00pm
Saturday, May 14th from 9:00am to 1:00pm


American Girl 29th  Benefit Sale - 7/16 thru 7/17
Shop to benefit a worthy cause!  Sale proceeds go towards the American Girl Fund for Children which are distributed to various nonprofits in Dane County that serve children. Sale takes place at the Madison's Children's Museum.  Click here for more info.


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